A brand name is very important in business and to bring up personality. The brand name also could establish million of fans.
Every human has the name. A popular name or public figure normally has many fans. The popular brand of products normally has the follower or fans who becomes fanatic to their love brand.
Recently, one of the Malaysian public figure name Rani Kulub well known as a founder of 'kipidap' word which the word is widely used in social media and almost accepted by everyone whose used the word in order to communicate with a social media with someone. Suddenly Rani Kulub becomes popular everywhere and because of popularity he gain, recently he wants to venture in making book and film. In my feeling, I can feel that he and his team will success in materialise 'kipidap' books and films because of his popularity recently.
Of course to establish the brand name is started from quality products, quality personality, quality organisation, quality service and etc. The sustainability of brand name must be in line with all the listed qualities that must be near to the heart of customer, and the authority of the brand must ensure all the list of qualities must transfer to the customer's heart continuously in order to make sure the customer not run away to other products.
The most important after the winning of the customer to becomes part of the fans of the brand is to make sure the continuation support from them. CEOs, owners or whoever the responsible to the brand must find ways to maintain the support of the fans.
The word of a customer always first, the customer is the king, the customer always in our heart, etc. should be clearly accepted. Without a support of the fans or the customer, the brand could not success whether it is at an earlier stage, at the middle stage or at the success stage.
The support of the fans or customer really needs continuously and forever. Establishing brand name should be understanding by everyone and should be applied accordingly for who want to success in whatever you doing in this world.
You should find the theory behind brand name deeply in order to success in whatever organisation, company or personal doing.